BORCO, a leading European producer and marketer of international spirit brands and wines and owner of Cana Rio Cachaça, has appointed Suntory Australia distributor of Cana Rio Cachaça from April 2011.

Borco CEO, Mrs Jutta Matthiesen commented:

“The distribution capacity on- and off, combined with their marketing driven skills make SUNTORY the best partner to represent CANA RIO Cachaça in Australia. At the same time, CANA RIO perfectly fits into SUNTORY’s strong portfolio of International Spirits Brands, adding a player in the cachaça segment of highest profile.“

CANA RIO Cachaça comes from the house of Fazenda Soledade in the state of Rio, a Brazilian family enterprise established in 1827. Fazenda Soledade embodies the cachaça, a spirit created in Brazil at the beginning of the sixteenth century, with technology that guarantees the highest level of quality, at the same time preserving traditional techniques of skilled production, respecting environmentally responsible practices.

The Caipirinha, Brazil’s national drink, is a dangerously refreshing combination of cachaça, fresh lime and sugar, and guaranteed to get make it feel like summer, any time. Cana Rio is the perfect, smooth cachaça for the ultimate Caipirinha.

“We are delighted to strengthen our relationship with Borco and welcome CANA RIO to the Suntory portfolio expanding our presence into the growing cachaça category. With our strong track record of on premise brand building, we look forward to integrating the brand into our business”, added Ian Atherton, Managing Director, Suntory (Aust) Pty Ltd.

Borco established in 1948 is a privately owned German company based in Hamburg, and owners of brands such as Sierra Tequila and Finsbury Gin.